A better bag for a better world

We make organic cotton bags, by hand, that are better for you and the planet.

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Lunch Bags

Crossbodies

Backpacks

Totes

Pouches

Updated B Packs!

Now with exterior water bottle pocket!

Our story.

Fluf started with the dream of creating beautiful products made from the best materials.

Seriously sustainable.

Winners of the Clean + Conscious Award 2021, celebrating products that are non-toxic, ethical, sustainable & responsible.

12+

Pairs of hands care for each product during its production lifecycle.

59%

Less energy used with our recycled polyester (rPET) lining.

100%

Climate Neutral Certified as of 2022.

Our promise.

We strive to reduce our carbon footprint and bring you the healthiest, most sustainable products, designed for the way you really live.

Best. Lunch. Ever.

Fluf in the press