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A better bag for a better world.

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Zipper Lunch

Zipper Lunch

Clean, Non-toxic, Washable Lunch Bags for Kids and Adults

Tote Bags

Tote Bags

Simple, effortless, organic cotton totes

Snack Bag Collection

Snack Bags

Eco-Friendly Sandwich & Snack Bags for School and Work

Why Fluf?

Ten years ago, we smelled a problem: most lunch bags stank. They weren’t washable – and what's more, they were loaded with toxic chemicals that have no business being anywhere near your lunch. We knew we could make a better bag. Clean, simple, sustainable and washable – that's our difference, and what you'll find woven into each and every bag.

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Seriously Sustainable

Ethically handmade with organic and recycled materials that are durable and long-lasting

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Materials Matter

Simple + clean fabrics, tested food-safe, machine washable, and designed for real life

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New Totes

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Award winning lunch bags

Award winning lunch bags

Meet our Zip Lunch Bags. Winners of the Clean + Conscious Award 2021. Celebrating products that are non-toxic, ethical, sustainable & responsible.

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Our Promise

Our Promise

All Fluf products respect the people who make them, the people use them, and the planet we all share.

Our long story

Our (long) Story

It's all here: read about Fluf's 15+ year journey from bricks to pixels and pillows to bags.