When we opened our doors over a decade ago there was only one kid in this picture, and only one product at Fluf (the humble pillow). Both families have exploded, so to speak.

We now make a range of high quality reusables that are healthy and safe.

Everything is effortless, durable and machine washable. We’re all about sustainability, fanatical customer service, uncompromising quality products and attention to detail. At Fluf, it’s not just about what we do, but how we do it.

We hope you like your Fluf products as much as we enjoy making them!

It’s these guys that test our new stuff. They declare what works (emojis!!) and what doesn’t (rules!). They help us make our products stronger, smarter & better. In exchange, we cater to their every whim.